I design and build end to end, from the first research conversation to the production deploy. Recent work includes a solo-built AI SaaS, a psychotherapy practice site and CMS, and a phygital retail concept for Adidas Originals.

Design, Code & AI Workflows.
Design Engineer.

Product & Experiential · London

mariaruthfitz@icloud.com

Selected Work ↓

ProjectAboutServices
How I work
The process

From sketch to shipped
in four steps.

I do the whole thing: research, design, prototype, build, deploy. No handovers between specialists. No designs that quietly die in Figma. The shortest path between an idea and real users.

About
Who I am

Hi, I’m Maria.

NRG CRU event poster Pinnlo product design Adidas Originals retail concept After Hours event poster Boomtown live show design Riia app design Myah release artwork Music artwork Unity product design Mobile app interface Immersive world design Website design Coffee app phone mockup Pinnlo product design Adidas Originals retail concept Pinnlo social post Boomtown live show design Riia app design Pinnlo social workflow post Music artwork Unity product design Built by Balmer plan phone mockup Immersive world design Website design Built by Balmer weekly plan mockup Pinnlo product design Adidas Originals retail concept Built by Balmer workout mockup Boomtown live show design Riia app design Built by Balmer nutrition mockup Music artwork Unity product design Built by Balmer progress mockup Immersive world design Website design Pinnlo campaign post Pinnlo product design Adidas Originals retail concept Pinnlo product social post Boomtown live show design Riia app design Music artwork Unity product design Immersive world design Website design Pinnlo product design Adidas Originals retail concept Boomtown live show design
A selection of graphic design, event posters, social content, apps and websites.

I’m a UX/UI and product designer based in London, working across websites, apps and interactive experiences.

My work spans research, user flows, visual design and prototyping. I also build websites and applications, taking ideas from early sketches in Figma through to working products.

Music and live events are another thread in my work. I explore how people interact beyond the screen through virtual worlds, interactive installations and immersive spaces.

View CV Contact me
Based in
London, UK
Specialty
UX/UI · Product · Experiential
Current focus
Freelance · 2026