Hi, I'm Maria Fitzpatrick
I design & build
products and experiences
Design Engineer · Product & Experiential
Selected Work
Immersive World · 2025
DubMesnion
A virtual world for music, raves & dub plates — built in Unreal Engine.
Service Design
Adidas Originals
Phygital retail concept — 3D quiz, in-store kiosks, future-store Cube.
AI-Powered SaaS
Pinnlo
Solo-built AI SaaS — UX research, design system, full-stack development.
Enterprise AI
Unity Platform
White-label enterprise AI — 19 hubs, agent pipeline.
Component Library
Design System
Scalable system for product consistency.
Photography Platform
Geoff Angel
E-commerce site — Stripe, Supabase, admin CMS.
Outside the studio · ongoing
After Hours
In my spare time I make graphics for events and run a monthly radio show on MODE.London. Click for the full pinboard.
From sketch to shipped
in four steps.
I do the whole thing — research, design, prototype, build, deploy. No handovers between specialists. No designs that quietly die in Figma. The shortest path between an idea and real users.
A brief you actually understand.
Discovery. User flows. Scope. We agree on what we're building before I write a single line of code.
Clickable flows in days, not weeks.
I prototype in Figma or Lovable so we can test the real thing fast. Then we iterate before the build starts.
Production-ready, not a demo.
Real Next.js. Real database. Real auth. Real payments. Built with Claude Code so it ships in weeks, not months.
Live for real users.
Deploy. Monitor. Iterate. I ship with you, not at you. The handover is just the URL.
I'm a designer
who learned to ship.
I trained as a UX/UI designer, then taught myself to ship. For years I watched designs I cared about die in handover docs and Jira tickets. So I learned to build the thing myself.
My focus is UX/UI and product design — how real people actually use a thing, and how to make that experience feel effortless. I care about research, flows, and interaction detail as much as the final pixels.
In 2025 I built Pinnlo — a full product, solo, in Claude Code, evenings and weekends. Strategy, design, brand, payments, the whole stack. It happens to be AI SaaS, but the point was proving I could take a product from zero to production on my own.
Now I freelance as a design engineer for teams who need somebody who can do the whole loop — research in real conversations, sketch in Figma, prototype in Lovable, build in Next.js, deploy on Vercel — without a single handoff in between.
Outside of screens, I care about live events, immersive theatre, and the design problems of physical spaces — crowd flow, atmosphere, the choreography of how people move through a place.