Pinnlo proved the concept. Unity Platform scaled it.
Pinnlo started as a solo project for solopreneurs. The architecture worked — so it became Unity Platform: a white-label enterprise AI tool with 19 specialised hubs, a Python agent pipeline, and a GCP data layer for client analytics. I led the design and frontend engineering across the full rebrand and feature expansion.
Specialised hubs — Strategy, Intelligence, Design, Creative, Development, and more.
Tests operational. Built reliability into the platform from the start.
Intelligence types — Market, Competitive, Customer, Trend, and Technology.
Every business function gets its own hub.
Each hub is a workspace scoped to a single business concern — Strategy, Intelligence, Design, Creative, Development, Ideas, Actions, Transcripts, Prototype, Template, Agent, Collection, Pitch, Organisation, and Workshop. Every hub has its own colour, icon, and set of agent tools. The navigation is a colour-coded Hub Tab Bar I designed to make context-switching instant.
Enterprise stack, designed end to end.
Next.js
App Router · React · Tailwind · Framer Motion
Python Pipeline
FastAPI · Railway-hosted · specialised per hub
Supabase
Postgres · pgvector · RLS · Auth · Storage
GCP
BigQuery · Cloud Storage · enterprise client data
A corporate site to match the platform.
Universal Strategic Arts needed a front door that communicated the same ambition as the platform behind it. I designed and built thisisuniversal.com — the corporate site that positions the product for enterprises, consultancies, agencies, and independent specialists. “Next Generation Strategy” is the headline: AI infrastructure for strategic work, not another chatbot wrapper.
Design and engineering, same person.
- 01Designed the 19-hub navigation system
Colour-coded Hub Tab Bar with fixed positioning. Each hub has its own identity and agent tools. Navigating between hubs is instant.
- 02Built the Blueprint v3 component system
A structured component library powering every hub. Cards, dropdowns, filters, modals — all consistent, all documented.
- 03Designed the Card Creator
AI-powered content generation that uses contextual information from the current strategy. The agent tools panel adapts per hub.
- 04Built the enterprise data layer
GCP integration for client analytics — BigQuery for querying, Cloud Storage for assets, connected to the frontend via API routes.
- 05Led the Pinnlo → Unity rebrand
New identity, new colour system, new navigation. Migrated the full codebase while shipping features in parallel.
Enterprise is a different design problem.
Solo products let you move fast and break things. Enterprise products break other people's things. The 5 C's framework — Connect, Contextualize, Collaborate, Capability, Competitive Advantage — was the structure that kept 19 hubs coherent instead of chaotic.
White-labelling forced me to think in systems, not screens. Every colour, every component, every agent prompt had to work across different brands without hard-coded assumptions. That constraint made the design system sharper.
Scaling from solo to enterprise taught me that the hardest design work isn't pixels — it's deciding what 19 hubs share and where they diverge.